Introduction
How do we brand a video platform with endless possibilities and unlimited support?
Blue Billywig has everything you need to take your video strategy to the next level. They are a unique addition to their industry by providing an endless range of technical solutions combined with the best customer service in the video market. In their essence they facilitate growth, which is exactly what we set out to achieve for thém.
Their logo illustrates their unique structure. The three lines represent the customer at the top, supported by their experts below and boosted by their platform on the bottom. This same philosophy was applied to the graphic style in which these three symbolic elements provide a consistent recurring framework.
The playful colour palette contributes to the user friendly appearance of the platform. The colourful blue, yellow and green brand colours are accompanied by a deep night blue and tones of grey to bring stability and calm to the design.
Because of the scope of the platform, the Blue Billywig website needs a clear hierarchy. The visual language we employed to guide the visitor through the different modules serves as an easy to understand wayfinding system. Combined with our consistent layouts and distinct text hierarchy the website isn’t just easy to use, but also pleasant to look at and explore.
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