Flossy is not just a coffee bar combined with a flower shop, but a place to step "out of the fast lane" and enjoy the little moments.

A place where you can relax with the scent of flowers and a cup of coffee and drift off into a state of peace and happiness.

This feeling formed the heart of the strategy: a place to "truly enjoying life".What’s on offer besides flowers and coffee? - Service, quality, and genuine passion. This is the foundation on which all brand elements are hung. The graceful logo, combined with raw textured elements found in the interior of the building, perfectly strikes a balance between elegance and strong personality, which is also evident in the brand's dynamic color palette.

The brand identity has been translated from signage to print deliverables and to social media content. The result shows how an experience can be translated into a strategy and visual brand image that not only complements each other but completes one another.