Providing solutions for the technical sector is what Technolution does. Finding a balance between innovative technology and a people-oriented approach. The strategy for this project was short but effective. We aimed to find a balance between technology, innovative solutions and the target audience: customized technical solutions.

This "tailored-to-you" approach is translated into effective simplicity in the visual and graphic language. A powerful logo with endless possibilities, but always customized. The T of Technolution serves as the base, made up of three geometric shapes. These basic shapes give the style many possibilities in imagery without losing its recognizability.

The color palette, consisting of black and a bright but warm yellow, claims a strong and recognizable position in the market. Where the logo is bold, recognizable and powerful, yet elegant in its simplicity, the wordmark complements the logo perfectly. The wordmark has a human character through the combination of contrasts in line thicknesses and roundings & corners. The applied accents and spacing give the wordmark a digital edge.