Every stage of life knows a need for security. Veilig.nl provides the expertise, range and structure to get you on the shortest track to a safe environment. To communicate their unique service that combines on demand expertise and guidance with a complete and affordable range of products, we created a brand identity that exudes convenience.

We design to enhance our clients’ brands; not to follow the latest trends. For Veilig.nl we made sure their visual identity was in service of their promise to provide expert consultation in the easiest way possible. The legible logo, clean shapes and pleasant colour harmony in graphics and imagery are all designed to make their user experience as comfortable and convenient as possible.

To really bring Veilig.nl’s personality to life, we called Tom into existence. This confident and friendly character takes on the role of product specialist during your visit to their webshop. Tom is a tough guy, handyman and caring father who carries a solution for every safety problem in his belt. Like a good neighbour, Tom offers personal guidance to visitors on their way to a safe environment. 
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We wanted to do Veilig.nl’s identity justice, and to do that, not only the exterior but also their user experience must be up to par with their service oriented character. We developed a custom widget called the “Life stage checklist”. This easy-to use interface let’s visitors indicate the category of products they are looking for, and check off the items they already have. This provides them with an interactive shoppinglist automatically guiding them to the best rated products.