How to create a new category?
WeFurn is a startup that provides sustainable and ergonomic workspaces for a fixed and affordable monthly fee. The company has a versatile and modern branding in language, form, and image. The branding is based on the sharing economy, a trend within the circular economy where resources are conserved by temporarily using instead of long-term owning. The name WeFurn stands for “We furniture your office,” and the short pay-off “You work” serves as a brand promise. The branding is centered around the core concept of an “ontzorgservice,” which means “worry-free service” in Dutch. This concept was used to create a complete brand passport.Read more