Sometimes the best way to create a recognisable identity is to provide hierarchy. It is the method we applied to rebrand the BNS trifecta: BNS logistics, BNS Cosmos and BNS Netstar. By positioning the BNS brand as an umbrella term, we created a strong foundation that paves the way for the departments in its extension.

At BNS, they are constantly overseeing shippings and returns of new, refurbished or recycled products. In other words, they see a lot of packages. Because BNS has an innovative view on these packages, they became a fundamental visual in our translation of BNS’ brand. For BNS Cosmos, we used them as a tool to symbolize the circular motion of the product lifecycle. With BNS Netstar, we used the package icon to create an image that resembles a creative spark. The returning element creates a consistency that unites the two divisions in their common brand: BNS.