The world of medical dose dispensing has gained a new front-runner: DDInnovations, your versed partner in medical dose dispensing. Their creative technical solutions provide a new standard of precision to healthcare providers and patients. To put their newest innovation, the DDI one on the market, we needed to bridge the paradoxical gap between experience and innovation.

We opted for a style that combines corporate elegance with a subtle contemporary edge. In the logo this translates to a refined pill-shape brought together with a creative spark. The delicate lines are carried through in the graphic language, where they leave the impression of a meticulous blueprint. This play of lines is symbolic for the innovative developments conjured up by DDInnovations.

The subtle applications of bright colours serve as a refreshing counterpoint to the graceful and professional neutrals that form the basis of the colour palette. We translated their versed experience and skill into an image concept that uses macro photography with a strong depth-of-field to emphasise the systematic precision of the DDI products.
‍
All of the purposefully chosen brand elements come together in a wide variety of deliverables that ensure the consistency of their brand up until the last pixel on their website. To bring their identity to life, we produced a brand animation that makes use of 3D models to represent and reinforce the leading-edge character of DDInnovations.