Introduction
How do we brand an organisation that prioritises the happiness of their employees?
“What brings you happiness?”, the first sentence on the Flexwise website gets right to the point. The employment agency is specialised in housing senior advisors at various municipal levels. What differentiates them from others is their passionate prioritisation of the happiness of their staff. This unique devotion to employee satisfaction provided the foundation for the brand identity we developed.
Flexwise expresses commitment by taking employees under its wing. We visualised this through a characteristic wingline that serves as a common thread throughout their logo and brand expressions. The warm complimentary colour palette and photography asserts the laid-back atmosphere that prevails in their interactions.
Sometimes the best way to tell your story is to let your employees tell it for you. We conducted interviews with flexwise employees that serve as first hand accounts of how Flexwise operates and achieves their ambitions. The interviews are a powerful addition to their website and online identity, showcasing Flexwise’s dedicated and passionate pursuit of employee job satisfaction.
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